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AI Transformation. Done Properly.
The SMART: AI Transformation Programme takes organisations from AI-Curious to AI-Native — delivering proven, in-year financial returns through governed AI, not disconnected pilots.
Billions are being invested in AI. The number one risk is not capability — it’s failure to achieve ROI. Most organisations are stuck in pilots that never scale, tools that don’t pay for themselves, and AI activity that can’t be translated into budgets, savings, or income. ICS.AI has solved this problem.
We combine strategy, operating model, and a unified AI platform into a single, accountable programme — with guaranteed savings and outcomes you can evidence. This is how organisations move from AI activity to multi-million, in-year financial impact.
All underpinned by the SMART: AI Target Operating Model (AI TOM) — the execution layer that turns AI ambition into governed, bankable results.
We don’t help you “experiment with AI”.
We help you run your organisation with it.
One Unified AI Platform — Because Point Solutions Don’t Scale
Generative AI adoption is now widespread. Predictable value is not.
Most organisations are stuck with disconnected pilots, tool sprawl, rising risk, and no line of sight to ROI. The problem isn’t the technology — it’s the operating model.
The SMART: Unified AI for All Platform provides a single, governed foundation across:
Unlike standalone AI tools, the SMART: Unified AI for All Platform is deployed and governed through SMART: TOM — a repeatable execution architecture that defines decision rights, accountability, governance, and value tracking across every use case.
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One platform. One governance framework. One path to measurable, repeatable value.
Why Unified Matters
START SMALL, SCALE CONFIDENTLY
Prove value fast — then scale across the organisation using repeatable patterns, not bespoke pilots.
GOVERNANCE By
Design
Enforced through the SMART: TOM, which defines accountability and governance once — and applies them everywhere.
AI FOR ALL, NOT AI FOR
A FEW
Affordable unit economics make organisation-wide access viable — avoiding shadow AI and unmanaged risk.
GROUNDED, TRUSTWORTHY OUTPUTS
AI is grounded in your policies, procedures, and authoritative content — with clear escalation and accountability.
SMART: Front Door
AI-powered customer service across phone, webchat, and email. Moving beyond rigid IVR and limited NLP to deliver genuine channel choice, not forced channel shift.
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Handles 1,000+ intents with GenAI reasoning
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24/7 multilingual support
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Up to 60% first-contact resolution
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Seamless escalation when needed
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Built-in tone and ethical guardrails
SMART: STAFF COPILOT
Enterprise AI workspaces where every employee and educator accesses role-specific copilots. Augmenting expertise, not replacing it — with governance and compliance embedded.
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Three-pane interface: dialogue, actions, apps
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Pre-built deep skills by department
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Case summarisation & report writing
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Policy guidance & assessment support
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Contextual AI behaviours built-in
SMART: AGENTIC
Powerful orchestration layer connecting AI to your back-office. Executes complex workflows with multi-step reasoning — all governed by your rules and frameworks.
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Complex workflow orchestration
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Multi-step reasoning and planning
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System integration & data connectivity
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Agentic Rules Engine governance
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Continuous optimisation cycles
The Only AI Transformation Programme with a £5M Savings Guarantee
Anyone can sell AI tools. Very few will stand behind outcomes.
In a world where AI ROI is the biggest risk, guarantees matter. Our SMART: AI Transformation Programme includes a £5 million savings guarantee* — because our model is proven, repeatable, and grounded in real deployments, not hypotheticals.
If AI value matters to your organisation, guarantees matter too.
MARKET-LEADING AI TRANSFORMATION
Proven at Scale. Trusted Where Accountability Matters.
In trusted sectors, AI success isn’t measured by demos or pilot adoption. It’s measured by whether systems perform reliably, under scrutiny, at scale — across millions of real interactions, with humans accountable for outcomes. That’s the environment ICS.AI is built for.
11M+
Real-world AI interactions
Not test cases. Live services, used by citizens, students, and staff.
95%
Performance at or above human parity
Where accuracy, tone, and escalation quality matter — not just speed.
93%
Customer satisfaction across deployed services
Demonstrating that governed AI improves experience, not just efficiency.
24/7
Always-on service across every major channel
Phone, web, chat, email — with consistent governance throughout.
11
Industry awards won by ICS.AI and our customers
Recognition not for experimentation — but for outcomes.
67%
Of UK councils using phone AI choose ICS.AI
Proof of trust in one of the hardest channels to automate responsibly.
AI TRANSFORMATION IN ACTION
See how organisations in trusted sectors are delivering measurable, repeatable outcomes with our SMART: platform — moving beyond pilots to AI that works at scale.
Real deployments. Real data. Real accountability.
Recognised for Real-World AI Delivery
Our work has been independently recognised for delivering AI at scale in high-accountability environments — alongside the organisations we serve.
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